Product Design - End-to-End
Client: Forbright Bank
Overview
Create an digital online bank through the creation of a responsive web and mobile application targeted to high-yield savings accounts for the MVP.
Designed the user experience from concept thru completion including the design system for all online banking transactional capabilities from account creation through deposit and account management.
Various design comps and visualization for the MVP along with some future features through iteration and ideation were created for consideration and product backlog development.
Working closely, collaborating with cross-functional teams throughout the process.
Explorative activities and design artifacts that drove our progress with stakeholders.
Visual Design with emphasis on ESG imagery for visuals with illustrative, gamification and iconography treatments.
Ideation led to opportunities for future launches beyond MVP
Client: Toyota Forklifts
Overview
To create a new dealer portal and marketing responsive website digital online bank through the creation of a responsive for the MVP.
Redesigned and extended the current branding guidelines and created a new online design system for both sites. Site applications were built upon AEM.
Collaborated with cross-functional of Product Management and Engineering teams throug
Client: GSK
Overview
Our client was seeking to launch a global web application that would allow for a digital record for their children’s vaccination that would serve to capture a record of all immunizations, scheduled treatments and educational information to inform users these vaccinations.
The goal was create a standard product that would be adaptable to any language and geographical localizations
Activities began with research, conceptual and product design and then performing usability testing of prototypes with users to validate and allow for iteration into the final product features.
The MVP product launched first in Brazil in Brazil then based on the successful framework designed, it was able to launch into other geographies with necessary local modifications.
Design Systems
Client: Forbright Bank
Overview
Extension of the current brand guidlines led creation for a design system to be utilized in a responsive website and mobile application. Working closely with marketing to ensure the system remained on-brand.
Client: Various
Elements created and designed for UI component, pattern library and implementation for a web-based library to enable development efficiencies.
Client: T-Mobile
Documentation of UI component and pattern libraries created to share with brand and product stakeholders. Documentation drove more effective training with cross-functional teams and led to foundation for a code-based design system for development.
Product Definition
Client: Cargill
Our team needed to conduct user and experience research for key financial processes to learn if the are any opportunities to gain efficiencies.
Conducted field research, observation and role-based individuals to collect feedback that would provide insights with roles.
Generated journey maps and role based personas to inform stakeholders on areas for opportunities along with recommenda
Client: Consumers Energy
As part of a full-site redesign for the client, I conducted user research in order to establish a new view of their customer creating personas and inform design decisions for the user experience.
Client: We Energies
The client sought to create a new mobile application. Our team started with concepts for key features to drive product requirements and user stories early on in order to build a product backlog quickly.
Our process was highly collaborative and allowed for directed co-creation with the client.
Client: ComEd
Service Design and content strategy used in the approach for a public energy client to meet compliance to mandated government new energy solar power program.
Created and visualized processes and services required to meet the program needs and requirements for implementation.
Client: Coke
Design for a new B2B marketplace and portal e-commerce experience. Working with multiple departments and stakeholders throughout the process we were able to create enhance features to enable greater e-commerce functionality for the wide variety user base.
The design was built on Salesforce Cloud.